– From the Yelm Business Assn. Board of Directors
“Yelm Business Association, Chamber sponsor 2nd Winter Lights Program”
The Yelm Business Association and the Yelm Area Chamber of Commerce are collaborating again in 2017 for the second annual Yelm Winter Lights Program.
After a very successful and acknowledged 2016 Yelm Winter Lights Program, a joint statement follows from the 2017 the Yelm Business Association and the Yelm Area Chamber of Commerce.
The Yelm Business Association and the Yelm Area Chamber of Commerce encourage all businesses to dress their business for the holidays in white lights to both beautify and promote commerce in Yelm, to show our community spirit, and to come together as a welcoming committee to all those who visit our fine city and its businesses.
The following was sent to Yelm business owners:
“We would like to share one of our aspirations/visions for the Yelm business community and our community at large.
“Picture a community of cohesiveness and beauty that invites and rewards those traveling to/through the city of Yelm. A sight that, whether passing through Yelm on their way to another location or arriving here as their destination, will inspire visitors to stay just a little bit longer and remark to their friends how beautiful the city of Yelm has become. Reward them with something that makes them smile, the joyful smile being the reward.
“What could inspire such adulation? It is simple. We all do it in one way or another. But what if we did it as a team, with a theme? We are suggesting that Yelm business owners follow a simple theme using white lights for their winter decorating; white lights to frame your windows and in the trees in your store fronts.
“Why white lights? Simple elegance. Festive yet non-defining — so they can stay up through the long winter months (dare we say March?). Imagine the pleasure and surprise experienced if from the moment a visitor drives into town they can see the entire city mile lit up simply by white lights. Imagine people looking left then right to see the lovely display, taking notice not only of the beauty but of each business itself, possibly seeing a business for the first time by doing so.
“Small towns do it all the time and become known for their common themes. Large cities do it on certain streets and it lights up the dark winter nights with joy.
“Please consider joining us in this vision and goal to bring more people to Yelm. Help them enjoy even just passing through so that the next time, maybe they will stop to patronize some of our businesses. Our goal is to both beautify and promote commerce in Yelm, to show our community spirit, to come together as a welcoming committee to all of those who visit our fine city and its businesses.
“Thank you for your consideration. Your participation will make the difference.”
Cynthia Schmeir, Bill Hashim, Kellie Peterson, Steve Klein and Marian Licxandru, Yelm Business Association Board of Directors.
– “Yelm Business Association, Chamber Kick Off Winter Lights Program”
Column in the Nov. 2nd Nisqually Valley News.